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Oct 16, 2012

News: Starbucks - New My Starbucks Rewards Changes

Starting today, Starbucks introduces some changes to their customer loyalty program, My Starbucks Rewards. Some of the perks are gone, but there are some new improvements as well.

 Here's a quick list of the changes:

Gone: 
-no more free soy milk for your drink.
-no more syrups for no charge.
-no more free tall beverage with the purchase of a bag of whole bean coffee.

Improved: 
- Digital rewards - no more postcards, earned free drinks are loaded directly to your My Starbucks Rewards account and can be redeemed by visiting any participating Starbucks store, telling the barista you have a free reward, and presenting your registered Starbucks Card (the actual card or using the mobile app).
- More reward options - earned (or birthday) rewards can now be redeemed for any handcrafted beverage (any size, any flavor, any add-ons) or any food item.
- Faster rewards - For Gold level members, rewards now accrue faster with one free reward for every 12 visits (down from 15).

Unchanged:
- Free refills on brewed or iced coffee during the same visit.


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