According to the brand, a squeezable pouch is more convenient in certain applications such as when kids are serving themselves, you're trying to measure an accurate amount for a recipe, or to squeeze onto a fruit or vegetable. It also saves you from having to clean a utensil. It should pair well with a squeezable bottle of jam or jelly.
Jif Squeeze Creamy Peanut Butter is set to arrive both online and at retailers nationwide starting in July 2020. It will come in a 13-oz pouch, which is just a tad smaller than your standard 16 or so ounces in a jar.
Photo via Jif.