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Jan 3, 2011

News: Starbucks - New French Roast Via

Joining the already available Colombian and Italian Roast Via instant coffees, Starbucks is introducing new French Roast Via tomorrow, January 4, in all their stores in the U.S. and Canada (but it is already available today on their online store).

French Roast is Starbucks best selling coffee and its flavor profile is described as smoky, dark and bold with surprisingly low acidity and light body. The suggested price is $9.95 for a pack of 12 individual servings.

In addition to the introduction of Starbucks French Roast Via, Starbucks is also doing a breakfast promotion from January 4 to 10, 2011 where customers can get any breakfast sandwich for $2 with the purchase of any "handcrafted" Starbucks beverage (the cheapest available being a Tall Pike Place Roast brewed coffee for $1.50 which would round your breakfast cost to a total of $3.50).

"Handcrafted" is a more appealing way to say "prepared." I'm going to take that to mean that you can't buy a bottled drink and still get the sandwich for $2.


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