Sep 2, 2012

Review: Nabisco - Wheat Thins Smoky BBQ

Wheat Thins Smoky BBQ are your basic Wheat Thins cracker covered in a smoky barbecue powder.

A 9-ounce box retails for about $3.59.

This was a bit of a head-scratcher for me. When I think of Wheat Thins, the thought never occurred to me that they would ever go well with barbecue sauce. So it was with a bit of apprehension that I tried these.

The aroma that hit me when I opened the box did not exactly dispel the feeling. Put it this way: Wheat Thin smell + barbecue smell = weird.

Biting into a cracker, there was a really sweet and tangy barbecue taste that might work fine on a chip, but it's strange and off-putting on a Wheat Thin. The flavors just don't jive. I think part of the problem is, a Wheat Thin already has a nice bit of sweetness to it and the barbecue just pushes that over. There's a lot of tomato and honey going on with the barbecue sauce flavor, but not too much smoke.

On the plus side, a serving of Wheat Thins Smoky BBQ promises 18 grams of whole grains, but then, so does any other variety of Wheat Thin crackers.

Overall, I wouldn't recommend trying these, save maybe to satisfy curiosity.

Nutritional Info - Wheat Thins Smoky BBQ
Serving Size - 14 pieces (29g)
Calories - 140 (from Fat - 45)
Fat - 5g (Saturated Fat - 1g)
Sodium - 170mg
Carbs - 21g (Sugar - 5g)
Protein - 2g


  1. Wish I saw this back in June when I bought a box while in Des Moines. I tried about 4 and then threw the rest away. Definitely not a good idea.

  2. I am unable to think in a mathematical manner.

    I played with the calculator, a Hewlett-Packard 10B Business model bought new around 1988 or so and still using the original 3 button-type batteries.
    I was unable to factor a cost per pound for the goodies reviewed but with 9 ounces costing $3.59 then I grab a figure out of the shanty's air and declare an approximate guesstimated cost of around 6 bucks per pound.

    Imagine the profit within each box even after transportation, cost of placing in a warehouse then the back room of a grocery store then tossed upon a store shelf and other shipping/handling costs are factored in.

    The product is light and easily hefted, toted, tossed, grabbed, etc.

    It should not be surprising when the increasingly rare really-good-sale occurs and items sell for half or less of original prices.

    Profit is still likely available to all even during 'super sales."

    Over the years I have noticed a general improvement in generic "no name" products with increasing similarities in product appearance of generics with the "name brand" products they compete with; indicative that more firms are manufacturing their brand named products along side or on the same production line as generic items being sold.

    Maybe it is time to review a few generic goodies and do some comparing with the same or similar branded edibles.

    As an aside; it has been a long time since I saw cans of beer painted white and merely named/labeled "BEER" in black paint atop the white paint.

    Putrid stuff but a gawd-send for cheap drunkards.

  3. I tried this and decided it was more like eating barbecue sauce than a barbecue flavored chip. I don't want to throw the rest of the box away though, so I think I'm going to try it as a breading for chicken? Has anyone else tried this?

  4. Haha, that might work. I still have the box and am hoping someone will be lured into eating them...

  5. What is wrong with you people?!?! These crackers are quite delicious.

  6. I liked them too... you're not the only one.


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