Feb 14, 2013

News: Frito Lay - New Lay's "Do Us A Flavor" Potato Chips

Frito Lay now offers three consumer-inspired potato chips flavors to their Lay's line of chips. The limited time flavors are Cheesy Garlic Bread, Lay's Chicken & Waffles, and Sriracha and can be found in stores nationwide through May 2013.

The flavors are the finalists for their "Do Us A Flavor" contests and their submittees are vying for a chance to win a grand prize of the greater of $1 million or one percent of their flavor's 2013 net sales.

You can vote for your favorite via the Lay's Facebook page, Twitter, or via text message (details on how to vote here). Voting ends May 4, 2013. The winning flavor will stick around until at least the end of the year while the other two flavors may come and go at Frito Lay's discretion (i.e. if they sell really well, they'll probably stick around).

The three finalist flavors were selected from over 3 million fan submissions last year. Once chosen, Frito Lay tested and developed the flavors for production.

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