The special tumbler typically makes an annual appearance around this time of year and is good for one Grande brewed coffee each day of January 2015 when brought to a participating Starbucks location.
The cost per tumbler is $30, which makes it a good buy and/or gift for the daily Starbucks-goer. A 16-ounce Grande brewed coffee typically goes for $2, so if you go to Starbucks daily for your morning fix, you'll looking at about $62's worth of coffee (plus a tumbler) for $30.
Keep in mind that the tumbler is good for brewed coffee only and not espresso-based drinks like a cappuccino or latte.