Jan 17, 2013

News: Wendy's Realigns Value Menu

In a move similar to McDonald's Extra Value Menu last year, Wendy's has revamped and renamed their value menu to include up to 18 menu items ranging from 99 cents to $1.99. No longer is it called the 99 Cent Everyday Value Menu (and Super Value Menu before that); it is now the Right Price Right Size Menu.

The menu includes four different cheeseburgers, three types of chicken wraps, two side salad options, chili, and a chicken sandwich.

To help promote the menu, Wendy's is playing up the idea of making your own value meal using various combinations from the revamped menu. They're calling it the "'Claim Your Taste' Digital Experience" i.e you go to their website and put together your own combos for a chance to be featured in the chain's digital advertising (i.e. on banner ads, on the Facebook, and what not).

Additionally, for the month of January, Wendy’s offers Kids’ Meal for $1.99 after 4:00pm.

For those of you who want a more exhaustive list of what's included on the menu, here you go:

- JBC (Junior Bacon Cheeseburger)
- Double Stack
- Jr. Cheeseburger Deluxe 
- Jr. Cheeseburger
- Crispy Chicken Sandwich
- Spicy Chicken Go Wrap
- Grilled Chicken Go Wrap
- Crispy Chicken Caesar Wrap
- Spicy Chicken Nuggets (in 4- and 6-piece orders)
- Chicken Nuggets (in 4- and 6-piece orders)
- Garden Side Salad
- Caesar Side Salad
- Small Chili
- Value Fries
- Value Soft Drink
- Small Frosty

1 comment:

  1. This seems kind of...vanilla. I guess I just miss their monterrey chicken sandwich. Used to get that all the time before I moved.


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