I picked up a 9.5-oz bag for $3.49.
It smells tangy and spicy and, for the most part, that's pretty much how it tastes.
There's a definite tomato tang to the chips, but it's not the fresh tomato of pico de gallo (I'm not sure that's even possible with a powder) but more like the stewed tomato of a marinara sauce. There's a bit of a sweetness to the flavor as well as a decent amount of heat. I can't say it makes me think of pico de gallo though. For one, the onion notes are missing and one of the key qualities of pico de gallo is the fresh-cut, crisp ingredients.
That being said, it does remind be a bit of salsa-flavored chips, but the flavor covers up a lot of the underlying potato-ness of the chips.
Overall, I'm not a fan of Lay's Pico de Gallo Flavored Potato Chips. I didn't like the way it fit together and I think I'd prefer it on a tortilla chip over a potato chip.
Nutritional Info - Lay's Pico de Gallo Potato Chips
Serving Size - 1 oz (28g / about 17 chips)
Calories - 160 (from Fat - 90)
Fat - 10g (Saturated Fat - 1.5g)
Sodium - 140mg
Carbs - 16g (Sugar - 2g)
Protein - 2g