The BRRR-ito features a waffled, chewy, crepe-like wrap filled with two scoops of any flavor(s) of ice cream. In addition in providing more chew, the wrap is described as slightly less sweet than Ben & Jerry's fresh-made waffle cones
They're showcasing the Half Baked BRRR-ito (pictured), which includes a scoop of Cookie Dough ice cream plus a scoop of Chocolate Fudge Brownie ice cream, drizzled with chocolate fudge, topped with a cookie crumble, and rolled up in the waffle cone wrap.
The reason provided behind the development of the new ice cream burrito? Fun.