The company suggests pairing the spreads with graham crackers, strawberries, and bananas, or for the more adventurous, with celery, pineapple, or pickles (hm... celery and pineapple sound okay, but I'm not sure about the pickles...).
Hershey's Spreads are available nationwide in 13-ounce jars with a suggested retail of $3.79.
The move follows the introduction of Jif's Hazelnut Spreads in 2012. The hazelnut spread field looks to be getting fairly crowded; Trader Joe's has also offered their own rendition for some time now.