Jan 11, 2014

Around the World: McDonald's Germany Wants Customers to Hunt for Their Food... Kinda

McDonald's is giving away 500,000 Big Macs in Germany but only to those who are game enough to hunt down the ingredients via QR codes using a special "Big Mac Hunting" smartphone app.

Those that virtually "hunt" and "gather" all necessary virtual Big Mac ingredients (six in all) will be rewarded with a free actual Big Mac.

The various QR codes can be found in restaurants, online, on outdoor advertising, and on TV. Duplicate codes can be traded with other players. Once a set of all six are collected, players can take the phone to McDonald's to redeem for a Big Mac.

Here's a video explaining/promoting the game (it's in German, of course):