Apr 9, 2014

News: KFC Parent Company Testing Chick-fil-A-like Concept

KFC parent company Yum Brands is testing a Chick-fil-A-like restaurant concept out in Arlington, Texas called "Super Chix" that just opened today.

The restaurant boldly proclaims its sandwich as "The Last True Chicken Sandwich," and features a fairly simple menu that includes chicken sandwiches, tenders, fries, onion strings, frozen custard, and salads.

The chicken sandwich, in particular, hews very close to the Chick-fil-A formula in its "classic" setting, which features a hand-breaded chicken breast filet served on a bun with pickles. Where it differs is by offering a fair amount of customization. Optional free toppings include lettuce, tomatoes, jalapenos, hot pickles, sweet pickles, kosher pickles, and haystack onions. Cheese and bacon are also offered at an additional cost.

Like Chick-fil-A, the chicken is described as hand-breaded and fried in peanut oil.

Prices for the chicken sandwiches start at $3.95, while chicken tenders start at three for $3.25.

The fries sound a bit like Five Guys. They're hand-cut from fresh potatoes and come with a choice of seasonings: salt, sweet, and rosemary & black pepper.

The frozen custard is available by the cup or cone, as well as in shakes, sundaes, and "concretes" (with mix-ins similar to Dairy Queen's Blizzard or McDonald's McFlurry).

Salads include Caesar, Club, and Coleslaw.

According to a statement given to Ad Age, Super Chix is "an exploratory concept that may in the future be considered for international purposes." Still, you never know where it may end up. You might remember that the company is also testing a fast casual concept called "KFC eleven."

Insofar as what people think of Super Chix so far (in the one day its been open): it's garnered 3 reviews on Yelp so far for a current 3 star rating.

If you happen to be in the area, they're offering free fries tomorrow and free frozen custards on Friday via coupons on their Facebook page.