Jul 9, 2014

Wendy's New Pretzel Burger Song is Pretty Epic

Last year, Wendy's introduced the their new pretzel bun as part of the Pretzel Bacon Cheeseburger. Accompanying the launch was a silly, offbeat marketing campaign where they hired musical artists to sing some of the best tweets as various love song lyrics in a series of videos, calling it the "Pretzel Bacon Cheeseburger Love Songs" collection.

With the return of the pretzel burger and chicken sandwich, the creative folks at Wendy's (or their ad agency) have really outdone themselves. They collected positive tweets regarding the sandwiches and made it into a complete duet pop song. It's pretty awesome:

If you ignore the silly lyrics, it actually sounds pretty good, no?