Jul 15, 2015

Lay's Announces 2015 "Do Us A Flavor" Finalists

Lay's announces the four finalists for their annual crowd-sourced "Do Us A Flavor" contest, which fans submit ideas for potato chips flavors.

This year saw an added regional component to the competition where participants had to include a city or region of the U.S. that inspired their submission.

The four finalists flavors competing for a $1 million grand prize and some shelf space in the chip aisle are Lay's Wavy West Coast Truffle Fries (not sure I'd consider truffle fries a West Coast thing/specialty), Lay's Southern Biscuits and Gravy, Lay's New York Reuben, and Lay's Kettle Cooked Greektown Gyro.

The flavors are set to make their debut nationwide near the tail end of this month (although you might be able to find them now in some locales).

Starting July 27th through October 18, you can vote for your favorite flavor once per day online at, via Twitter, Instagram, or text. You can find more details at the contest website.

The winning flavor will be revealed in October and will remain on store shelves for a limited time (or permanently if it sells really well if that past is any indication) after the contest.

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