Dec 30, 2012

Around the World: McDonald's Japan Uses Actual Hourglass to Time Orders

McDonald's Japan "60 seconds or free" promotion graphic.
McDonald's Japan
is offering a limited-time lunch-time guarantee from January 4 through January 31, 2013 where each customer's order will be completed in 60 seconds or less or they get a free burger of their choice.

The tagline for the campaign is "Enjoy! 60 Seconds Service."

To show their customers the elapsed time, McDonald's employees will flip an actual hourglass (minute-glass?) to time each and every order.

Check out this video from Japanese website Gigazine showing the hourglass in action:

The offer is only good during the hours of 11:00 am through 2:00 pm.

During the promotion period, customers whose orders go over time will be given a coupon good for any burger (excluding the Double Quarter Pounder with Cheese, Quarter Pounder with Cheese, Mega Mac, and the Texas Burger). Customers whose orders are completed within the 60 seconds window won't be left out either: they'll receive a coupon for a free small Premium Roast Coffee.

Photo via McDonald's Japan.


  1. At my mcdonalds, they have a 60 second thing 11 am - 2 pm Monday - Friday, and if you don't get your order within 60 seconds of ordering, you get a free meal. But you can't add on anything or change anything at the 1st window.

  2. They should give you something if you have been waiting in line for more than 5 minutes. At my local Wendy's they only have 1 register open, even during busy hours. I remember receiving a free cup for the fountain sodas, at least once for the long wait; but it isn't a regular practice.

  3. This was a pretty interesting promo, and I really enjoyed the MegaMac. Can't wait for it to come back on sale. I made a video of my experience that you can watch at the below address if you or anyone is interested in seeing how it went down and what they actually did. The service in Japan is really good.


Thanks for commenting. If it helps any, you don't need to type a URL to leave a name.