Jan 5, 2014

News: KFC - New Extra Crispy Boneless Chicken

KFC welcomes the new year with new, limited-time Extra Crispy Boneless Chicken.

Available through February 2, 2014, the new chicken is crispier than Original Recipe Boneless and features a different spice mix.

In addition to getting it in lieu of KFC's bone-in fried chicken, they're also promoting it as part of a $2.49 Go Cup (one piece plus a side of wedges).

The introduction of the new chicken also marks the launch of a new marketing campaign for the fried chicken chain that takes some of its cues from sister chain Taco Bell (see @TacoBell). It looks like they're going for a 'authentic' user-generated feel (i.e. self-shot with a iPhone camera) with unscripted videos featuring improvisational actors. They're also turning themselves into a verb and asking "#HowDoYouKFC?" At the very least, the ads work better than the previous "I ate the bones!" that introduced Original Recipe Boneless.

Here's one of the ads for Extra Crispy Boneless showcasing the new look:

Nutritional Info - KFC Extra Crispy Boneless Chicken - White Meat (108g)
Calories - 280 (from Fat - 140)
Fat - 16g (Saturated Fat - 2g)
Sodium - 550mg
Carbs - 12g (Sugar - 0g)
Protein - 22g

Nutritional Info - KFC Extra Crispy Boneless Chicken - Dark Meat (120g)
Calories - 350 (from Fat - 210)
Fat - 23g (Saturated Fat - 3.5g)
Sodium - 610mg
Carbs - 15g (Sugar - 0g)
Protein - 21g