When: Tuesday, April 3, 2012, 12pm to 8pm
Where: At participating locations. You can check at their store locator to see which locations are participating: http://www.benjerry.com/scoop-shops/scoop-shop-locator/index.cfm
Why: Free ice cream cones (or cups)! And, you can stand in line as many times as you like. If you like to pre-plan and want to mull over which flavor to pick ahead of time, you can check out their flavors here.
Ben & Jerry's recently came out with new Greek Frozen Yogurt so this makes a perfect opportunity to try those.
They also have some new flavors to try: Chocolate Therapy (not actually new but returning to the line up), Chocolate Nougat Crunch, and Rocky Road-ish.