The rolls offer a "sweetly spiced" flavor and carry a suggested retail price of $1.69. They're baked daily at local bakeries and delivered overnight to 7-Eleven stores.
To spur you to try it out, there will be a limited-time coupon for a free cinnamon roll available via the 7-Eleven smartphone app beginning September 10. No purchase is necessary to redeem the free cinnamon roll.
Like a lot of eateries and coffee shops this time of year, 7-Eleven is also offering Pumpkin-Spiced flavored lattes and brewed coffee, as well as International Delight Pumpkin Pie Spice-flavored creamer, for a limited time.