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Sep 5, 2013

News: New Campbell's Soup to be Brewed by Coffee Machine

In an strange bit of a partnership, Campbell's has joined hands with Green Mountain Coffee, maker of the Keurig K-Cup coffee brewer, with a plan to offer new Campbell's Fresh-Brewed Soup K-Cup packs in the near future.

Basically, it's Campbell's Soup brewed with a coffee maker.

Keurig machines are best known for making a single cup of coffee conveniently with single-serve, sealed K-Cups filled with ground coffee by providing the hot water to extract the coffee. You put the K-Cup in the machine, press a button, and, in short order, you get a cup of fresh-brewed coffee.

Basically the Campbell's Fresh-Brewed Soup K-Cups work the same way, with the end result being a fresh-"brewed" cup of soup. A packet of dry pasta and vegetable blend garnish is included and you brew the soup over it to cook/reconstitute it.

The soup is meant to cater to increasing snacking behavior by US.

Here's the thing: while it's convenient to be sure, I'm not sure I want my coffee and soup to be coming out of the same spigot. There's always the worry that some residue in the pipes will leave your coffee tasting like soup and vice versa.

The companies plan to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014 in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.


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7 comments :

  1. That is really bizarre -- if it were a few months ago I'd think this was an April Fools joke. I agree about not wanting soup/coffee cross-contamination. I wonder what the price point will be; can't you buy one of those single-serve microwavable cups of soup for under a buck?

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  2. 2 dollars to 3.50 a microwaveable bowl depending on what you get for an everyday price.

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  3. I like the idea, but I'd probably have to buy a separate Keurig for only soup if I was going to use this regularly. Soupy coffee? Yuck.

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  4. Switching between coffee and (what is likely to be watery) soup is not really go be a problem. Based on making cocoa in a Keurig, by the time it's finished dispensing, you have almost clear water coming out of the K-cup. You can always run a rinse (for those models that have that option) or just run a 4 oz. cycle. That's not to say I am looking forward to trying what will be essentially those old Lipton Cup-a-Soup packets in K-Cups...lousy soup, and likely priced far higher than they deserve.

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  5. the K-cups typically have only a tiny hole in it after it's 'used', how are you going to get noddle soup out of that? Or is it just plain broth? If people are THAT lazy that they can't nuke a Soup To Go canister, then they deserve crappy soup.

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  6. If you look at the picture there is an additional packet that contains the noodles that I imagine you add before the hot water goes into the mug.

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  7. This used to be called Cup-A-Soup and it's overpriced at my local store at $1.69 for 4 envelopes. How much is the K version?

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