Apr 20, 2016

Dairy Queen Launches New Royal Blizzards

Dairy Queen takes a page out of Ben & Jerry's playbook with launch of new Royal Blizzards, featuring a topping or sauce-filled center.

The frozen dessert are strikingly similar to Ben & Jerry's Core line of ice cream which also feature a topping/sauce-filled center.

Royal Blizzard debut in three flavors: Royal New York Cheesecake, Royal Rocky Road Brownie, and Royal Oreo.

Royal New York Cheesecake features cheesecake pieces and graham cracker crust blended with vanilla soft serve, with a strawberry center.

Royal Rocky Road Brownie consists of brownies, peanuts, and cocoa fudge blended with vanilla soft serve, with a marshmallow center.

Royal Oreo includes a center of fudge surrounded by a mix of Oreo cookie pieces and vanilla soft serve.

As a means to promote the new menu items, Dairy Queen has offered to deliver one to Queen Elizabeth II (which comes complete with a golden spoon for the launch) in commemoration of her 90th birthday.

Image via Dairy Queen.

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