The frozen dessert are strikingly similar to Ben & Jerry's Core line of ice cream which also feature a topping/sauce-filled center.
Royal Blizzard debut in three flavors: Royal New York Cheesecake, Royal Rocky Road Brownie, and Royal Oreo.
Royal New York Cheesecake features cheesecake pieces and graham cracker crust blended with vanilla soft serve, with a strawberry center.
Royal Rocky Road Brownie consists of brownies, peanuts, and cocoa fudge blended with vanilla soft serve, with a marshmallow center.
Royal Oreo includes a center of fudge surrounded by a mix of Oreo cookie pieces and vanilla soft serve.
As a means to promote the new menu items, Dairy Queen has offered to deliver one to Queen Elizabeth II (which comes complete with a golden spoon for the launch) in commemoration of her 90th birthday.
Image via Dairy Queen.