Apr 3, 2016

McDonald's Tests Self-Serve McCafe Coffee Kiosk

McDonald's has been spotted testing a self-serve McCafe coffee station/kiosk out in downtown Chicago.

The station is located in the restaurant but apart from the counter and looks to be a theoretically more convenient way for those who just want a cup of coffee to skip the regular line (while also freeing employees from having to make each drink in the back).

The coffee station includes a touchpad for ordering and paying (it appears to take credit card only), a beverage spout, and a dispenser for cups.

Drink options include lattes, mochas, and cappuccinos that are customizable with various flavorings, types of milk, and amount of espresso. There doesn't seem to be an option for drip coffee. The price for the drinks is $2.99.

The concept and set up is very similar to McDonald's Create Your Taste customized ordering available at some restaurants.

The idea makes a lot of sense seeing as, here in the U.S., the McCafe espresso and steamed milk is automatically dispensed from a machine anyway, with syrups added after accordingly. What they've basically done here is put the dispenser on the other side of the counter and added automation for the syrup and ordering/payment.

At the very least, having a touchscreen menu to look through is much preferable to me than the video screen menu at my local McDonald's that intermittently plays a montage of the drinks so that I have to wait through to see the menu...

Photo via bScott!

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