The new version of their BBQ potato chips can be found in stores now but the brand is also giving them away for free online on a first-come, first-served basis at http://laysbbq.com/.
Here's the fine print on the offer: "Limit one coupon per household/email address, while supplies last, quantities limited. Coupons will be given on a first come, first serve basis. Coupons will arrive in the mail within 2-4 weeks. Open to U.S. residents only."
Image via Frito-Lay.