Basically, they want you to get a babysitter on Mother's Day. Afterwards, you can go to www.kraftmothersdayaway.com, submit your receipt for babysitting, and they'll cover the bill (up to $100). You can find the fine print for the offer here. The last day to submit a receipt is May 19, 2019 and they'll be giving away up to $50,000 in total.
The giveaway/reimbursement was inspired by an article on Care.com, which suggests that one of the things that some moms really want for Mother's Day is a day off from the more trying aspects of being a mom.
Photo via Kraft.