In conjunction with the launch of the new flavor, they're holding a contest where one lucky participant can win a $10,000 prize by guessing the Mystery Flavor correctly.
You can submit guesses online (and find additional details and fine print) at www.KFR.com/PringlesMystery through August 13, 2019 for a chance to win the prices.
Last year, Pringles launched a Mystery Flavor in Canada that turned out to be Seven Layer Dip-flavored.
Photo via Pringles.