During that time, you can stop by any participating Haagen-Dazs Shops location in the US and get a free scoop of ice cream in a sugar cone, cake cone, or cup.
The chain also introduces the Sweet Rewards loyalty program app where you can earn points towards free ice cream and other offers for every dollar spent at Haagen-Dazs Shops. Signing up for the program will get you a "free cone with purchase" offer.
Photo via Haagen-Dazs.