May 29, 2019

Wetzel's Pretzels Adds New Cherry Boba Frozen Lemonade

Wetzel's Pretzels adds new Cherry Boba Frozen Lemonade as a seasonal beverage this summer.

The new drink takes the chain's Frozen Lemonade and pours it over cherry-flavored popping pearls and tops it all off with cherry fruit puree.

There's a demand for it as, according to a recent Allied Market Research study, the global bubble tea and boba market should hit $3.2 billion by 2023 with North American currently accounting for 57 percent of the demand. Beyond a growing appetite for boba, Wetzel's also points to the Instagram-friendliness of the drink as a potential draw.

Photo via Wetzel's Pretzels.

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