The new drink takes the chain's Frozen Lemonade and pours it over cherry-flavored popping pearls and tops it all off with cherry fruit puree.
There's a demand for it as, according to a recent Allied Market Research study, the global bubble tea and boba market should hit $3.2 billion by 2023 with North American currently accounting for 57 percent of the demand. Beyond a growing appetite for boba, Wetzel's also points to the Instagram-friendliness of the drink as a potential draw.
Photo via Wetzel's Pretzels.
