According to the brand, the new sauce is their "thickest and richest ketchup ever." It's made with vine-ripened California tomatoes and cane sugar (rather than high-fructose corn syrup).
You can find Hunt's Best Ever Ketchup at retailers nationwide as well as online. It comes in five different bottles sizes ranging from 14 oz to 62 oz with suggested prices ranging from $1.69 to $4.49.
Photo via Hunt's.