Jan 31, 2015

Dannon Comes Up with New Oikos Triple Zero Yogurt

Dannon looks to get more guys to eat yogurt with new Oikos Triple Zero Greek yogurt. They're marketing it as a good source of protein at 15 grams per 5.3-oz cup.

The "Triple Zero" is for "zero added sugar, zero artificial sweeteners, and zero fat." Basically, zero added sugar and zero artificial sweeteners means that they're using Stevia, a natural zero-calorie sweetener, instead.

The new Greek yogurt comes in six flavors: Vanilla, Coconut Crème, Strawberry, Banana Crème, Mixed Berry, and Peach. It's available in 5.3-oz single-serve cups as well at in quarts.

To better hit the male audience, Dannon has partners up with NFL (National Football League) quarterback, Cam Newton, to promote the new yogurt. They're also the "Official Yogurt of the NFL.

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