The offer amounts to about a 50% discount off the regular price of cones at most Burger King locations (and at competing chains, like McDonald's, for that matter).
If you're not a fan of ice cream cones, they're also available in cups.
Burger King offered a similar promotion during August of last year.
I can't see how anyone can criticize BK for this promotion, it's great when anything is offered for 50 cents these days
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