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Jun 26, 2013

News: Popeyes - Zatarain's Butterfly Shrimp Returns

Popeyes returns Zatarain's Butterfly Shrimp for their latest limited-time menu item.

The dish features the combination of Popeye's regular menu Butterfly Shrimp with the seasoning of Zatarain's and a distinctive cornmeal breading.

As is usual for limited-time items, Popeyes is offering Zatarain's Butterfly Shrimp in a combo featuring 8 shrimp, Cajun fries (or a side of your choice), a biscuit, and Lemon Garlic Dipping Sauce for $4.99.

The seafood play is pretty standard for Popeyes and it works well given their Louisiana roots. Thus far, they've faced very little competitors in the seafood area nationally; neither KFC nor Church's regularly offers any seafood at all. The closest major competitor for Popeyes is probably Long John Silver's, which is more of a dedicated seafood fast food chain rather than a fast food chain that also serves seafood.


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2 comments :

  1. These are so good. The seasoning is very flavorful and the pieces are huge. It sucks that Popeyes won't let you order them a la carte..it's always in a combo.
    You mentioned LJSilvers. I know this is off-topic, but Captain D's is the superior fast-food seafood restaurant. Their flavor and variety is so much better. Too bad they aren't as well known as Long John Sicklys.

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  2. Shrimp again? It feels like it's been too long since the crawfish have cycled back in to their menu to me.

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