Archive
Jun 28, 2013

Neat! Beer Fridge Only Opens for Canadians

How do you increase your country's popularity abroad in one fell swoop? With beer of course! Molson Canadian had the brilliant idea of putting fridges (in Canadian red of course) full of beer at select locations all over Europe. The catch being they could only be opened by scanning a Canadian passport.

When curious onlookers began to examine the fridge, they realized a Canadian would be needed and started searching for one. And when they finally found one, it was beers for all! And, of course, gratitude to at least one Canadian. Nothing like free beers to bring people together.

You can check the Molson Canadian beer fridges in action in this video:


I like how the one English lady asks if Canadian fridges open the same as British ones.