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Oct 17, 2013

News: New Butterfinger Peanut Butter Cups in 2014

Nestle is getting into the peanut butter cups game in January of 2014 with the debut of new Butterfinger Peanut Butter Cups.

The new peanut butter cups seek to compete against King Reese's by offering a Butterfinger twist to the standard peanut-butter filling by the inclusion of pieces of Butterfinger trademark filling to add some crunch. The tagline on the packaging is "Smooth & Crunchy."

From the looks of it, Butterfinger Peanut Butter Cups will sport the same ridged outer-crust as Reese's but will have a rounded square shape rather than a circle.

I'm curious as to how the filling will play out as they describe it as smooth, whereas Reese's Peanut Butter cups contains something more like dried peanut butter.


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