The catch is that it's "first come, first serve" with only 500 parcels available each weekday through Friday, August, 22, 2014. Parcels are available starting at 12 pm EST at www.oreominidelivery.com.
As a kickoff to the campaign, Oreo is also sending Oreo Minis to 50 tiny towns across the U.S. (one for each state), including Love Valley, NC (estimated population - 90), a re-creation of the Old West in the southeast.