Aug 21, 2014

News: Starbucks - Pumpkin Spice Latte Can Be "Unlocked" Starting August 26, 2014

Starbucks is playing a game with Pumpkin Spice Latte fans this year (they're calling it the "Spot the Spice" challenge), where they can get their PSL fix a little early (as in late summer early) starting August 26, 2014, if they have the secret code to unlock it.

Fortunately, you can benefit from the labor of others, as once a store is "unlocked," the Pumpkin Spice Latte will be available there for all. Each unlocked store will temporarily memorialize the occasion by displaying the unlocker's name on an in-store sign (in erasable chalk, I'm guessing).

So how do you get the secret code? Starting today through Monday, August 25, 2014, a daily clue will be tweeted by @TheRealPSL (the official Starbucks Pumpkin Spice Latte Twitter account, of course). In a collaborative effort, Fans can solve each clue and view their progress on Tumblr. Once all five clue/challenges are completed, fans/participants will gain access to a special password that can be used to "unlock" the Pumpkin Spice Latte by being shown or spoken to a barista at their local Starbucks.

Update 8/26/14 *spoiler* - the secret code to unlock the Pumpkin Spice Latte is "First PSL".