Tuesday, December 18, 2012

Around the World: Burger Chain Goes with Edible Burger Wrappers

Over in Brazil, a burger chain called Bob's (named after it's American Brazilian founder, tennis pro Robert Falkenburg)  ran a marketing campaign that included edible paper-like wrappers for their burgers. The idea being that their burgers are so good that customers can't even wait to unwrap them before eating.

I'm going to guess it took a wee bit of convincing to get the customers to start eating burger wrappers, but they seem to be having a good time of it. You can see for yourself in the video below:



It's a bit jarring to watch people eating burger wrappers along with the burger. I don't know if people will think "Oh! Those burger's must be so delicious" but rather "Oh! That's so weird!"

(Via PSFK)
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4 comments:

  1. My issue would be how sanitary it is. The wrapper is supposed to protect the burger from germs. Interesting concept though.

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  2. This is true... I think they just set the burger on the tray liner. They do show the wrapper on the metal counter though... so I guess it depends on how clean that is.

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  4. Maybe to less trash to throw away, but more likely just as a marketing stunt. They only offered it for a limited time.

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