Archive

Dec 26, 2012

News: Taco Bell Tests New $1 Cravings Menu

It appears Taco Bell is looking to scrap the current "Why Pay More" value menu by testing a "$1 Cravings" value menu. The move to a flat $1 per menu item is probably a response to rising food and labor costs.

I was traveling through California's Central Valley over the holidays and came upon the menu at a Taco Bell in one of the major truck stops.

The $1 Cravings gets its name because it's split into several different food cravings: "Beefy," "Cheesy," "Spicy," "Crunchy," and "Sweet."

For a "Beefy" craving, the menu offers the Beefy Cheesy Burrito which is filled with seasoned beef, nacho cheese, and Latin rice (i.e. cilantro rice).

For a "Cheesy" craving, there's the Cheesy Roll-Up and the Cheesy Bean & Rice Burrito. The Cheesy Roll-Up is basically a rolled up quesadilla while the Cheesy Bean & Rice Burrito is filled with refried beans, nacho cheese, and Latin rice.

For "Spicy," the offerings include the Spicy Mini Chicken Quesadilla and the Spicy Cheesy Roll-Up. They are most likely spiced up with Taco Bell's chipotle sauce, but Volcano sauce is also a less-likely possibility.

For "Crunchy," there's the return of Triple Layer Nachos on offer as well as regular menu stalwart, the Tostada. Both items feature beans instead of meat for protein. The Triple Layer Nachos adds warm nacho cheese and red sauce to go with the beans and the Tostada goes with red sauce, shredded cheese, and lettuce.

Finally, for "Sweet" cravings, the menu features the Caramel Apple Empanada and Cinnamon Twists.

The menu also does away with the "Why Pay More" menu's $2 Dollar Meal Deals (introduced back in 2010) and offers "Craving Combos" for $2.49 instead.

Each Craving Combo is very much like the previous value meals with a medium drink and a small bag of Doritos chips, but changes up some of the entree choices. A total of three choices are on tap: the Cheesy Bean & Rice Burrito, the Beefy 5-Layer Burrito, and the Chicken Burrito. Gone are the Double Decker and Cheesy Gordita Crunch as entree choices.

9 comments:

  1. Wow, I've never heard of that tostada before. It reminds me of the chalupas they used to serve during school lunches here. I've never been able to find a fast food equivalent to it (Taco's Bell actual chalupas are pretty much just tacos), and here Taco Bell has been hiding it the whole time. I hope this thing does go nationwide if only so I can actually try one of those things.

    As for the rest of the menu, it doesn't really interest me. Most of it is either stuff they already have or stuff that doesn't look too good. And they already raised the price on those $2 meal deals here. I think it was over a year ago that they went up to $2.49, but since they didn't appeal to me at $2 I definitely wasn't going to try them for 50 cents more.

    ReplyDelete
  2. Oh they've always had those Tostadas at my local Taco Bell. I think I heard somewhere that it's optional for franchisees to offer them.

    ReplyDelete
  3. Does this mean the churros are gone?!

    ReplyDelete
  4. Not to worry! The location where this was being tested still had churros!

    ReplyDelete
  5. Why did they get rid of the red rice?! That "Latin" rice just doesn't do it for me. I like that TB changes it up every once in a while, but the loss of my favie item is a bummer. The $2 meals went to $2.29 here in CO.

    ReplyDelete
  6. i work at a taco bell in michigan and it would be awesome to have that $1 menu.

    ReplyDelete
  7. does this mean there is a pricing change for the beefy 5-layer burrito?

    ReplyDelete
  8. It's currently just a test so probably not I'd guess.

    ReplyDelete
  9. Can't wait for the triple layer nachos triumphant return! People order them all the time at my store. I know they'll be happy.

    ReplyDelete

Thanks for commenting. If it helps any, you don't need to type a URL to leave a name.

 



2014 Brand Eating. Your Daily Fast Food Reading!

Made in L.A. Since 2008.