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Jun 6, 2012

News: Red Mango - New Honey Badger Frozen Yogurt

Frozen yogurt and smoothie chain Red Mango introduces their newest flavor: Honey Badger. Why Honey Badger? Because if you keep up with Internet memes, the Honey Badger is fearless and crazy. Still don't get it? Check out the video after the jump.

As for the new frozen yogurt, the flavor is a mix of the Red Mango's all-natural nonfat frozen yogurt and honey. So yeah, it's more like honey flavored frozen yogurt which is just as well since honey badger-flavored yogurt probably wouldn't be so awesome.

Red Mango is promoting the new yogurt flavor solely via social media (Facebook, Twitter, Pinterest, and Instagram), outside of in-store signage, and it seems to catching on quite well among their fans if their Facebook is any indication where the text "Honey Badger don't care" features prominently.

The tagline they're including with the flavor is "Try it...or not. We don't care."

Here's the original version of the Honey Badger video:


And here's a link to the curse-filled and super popular meme version.


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