The plan is to use the La Boulange bakery brand for baked goods in Starbucks' U.S. company-owned stores on the way to making La Boulange into a nationwide brand.
What does that mean for you, the Starbucks customer? Eventually, as they roll out new bakery items using La Boulange know-how and recipes, it should mean tastier baked goods, maybe some breads, and some new sandwiches.
Long term, you might see Starbucks locations with bakery ovens mirroring the recent McDonald's bakery test. I'm hoping they do some bakery fresh croissants myself!
