The company has also posted a Facebook offer for the same half-off discount on any slice, but valid a day early on July 29.
In additional to the deal, The Cheesecake Factory will also be debuting the new Toasted Marshmallow S'mores Galore cheesecake on the same day. The dessert riffs on the the bonfire dessert featuring a cheesecake made with Hershey's chocolate topped with rich chocolate ganache, a large Honey Maid graham cracker square, whipped cream and house-made marshmallow that is toasted-to-order.
The offer and debut marks the sixth year that The Cheesecake Factory celebrates National Cheesecake Day.
