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Jul 22, 2013

News: Taco Bell Discontinues Kid's Meals

Starting this month, Taco Bell will begin removing kid's meals and toys at select restaurants and chainwide by January 2014.

The move makes Taco Bell the first national fast food chain to get rid of kid's meals with Taco Bell CEO Greg Creed stating, "As we continue our journey of being a better, more relevant Taco Bell, kid’s meals and toys simply no longer make sense for us to put resources behind."

Unlike McDonald's or Burger King, kid's meals have never been much of a focus for Taco Bell, which tends to cater to teens and young adults. They don't really sell much of them, so it makes sense to phase them out (personally, I can't remember the last time I've seen someone order one). It's also been a bit of a boon for them since they don't tend to get slammed by critics for marketing to kids.

Kid's meal entrees like the Crunchy Taco, Soft Taco, Bean Burrito, and Cheese Roll-Up remain individually available on the regular menu.


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3 comments :

  1. Makes sense to me... I never really liked Taco Bell until I was about 11 or 12, I love it now but it's not exactly the typical food kids like.

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  2. William CrabtreeWednesday, July 24, 2013

    My 2 year old loves the cheese roll up. I never buy the kids meal because they have been lackluster. If they offered better sides and better toys I would get one in a heartbeat. But "surprise" toys and no choice of a side makes it worthless.

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  3. I hated Taco Bell until I was about 10 years old, so yeah. Most of the kids meals these days are becoming more and more irrelevant as places try to alter the sides to make them "healthier", like replacing fries with apple slices.

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