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Jul 11, 2013

News: Arby's to Launch Smokehouse Brisket Later This Year

Arby's will be offering a premium barbecue sandwich later this year (date to be determined) called the Smokehouse Brisket.

The sandwich's main feature is thinly-sliced beef brisket smoked with hickory for 14 to 18 hours. The brisket will be served with melted smoked Gouda cheese, crispy onions, barbecue sauce and mayo on a toasted specialty roll.

The sandwich will be available nationwide with a suggested retail price of $5.29 for just the sandwich and $7.49 for the sandwich with a side and a drink.

The Smokehouse Brisket sandwich was tested earlier this year in April and May.

While Arby's has offered a barbecue sandwich before  (the value-priced Arby-Q sandwich), this marks the first time they're offering a traditional barbecue product i.e. slow-smoked beef brisket.

6 comments:

  1. Sounds good, but why bother with mayo?

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  2. Man Oklahoma was actually a test market. It was hard to find but I tried it. I liked the onion texture and the sauce sweetness. And overall it was good, but too pricey with all of these nonstandard ingredients.

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  3. I'll buy this one (without mayo) whenever it comes. Looks good!

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  4. I'm in Tulsa yet never spotted it. :/

    I'll likely give it a go when I do as it sounds good. But I find all of Arby's is overpriced. but then most fast food is now days.

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  5. I saw it at an Arbys in Moore one week. Went to another and the santa fe add was up. Eventually went back to the first and it wad only advertised on the register.

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  6. No one puts mayo on BBQ. What were they thinking?

    ReplyDelete

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