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Aug 13, 2013

News: Taco Bell Reveals New Fiery Doritos Locos Taco

Taco Bell revealed today that Fiery Doritos Locos Tacos will be their third flavor of the Doritos Locos platform and will be available at Taco Bell locations nationwide starting Thursday, August 22, 2013.

It is essentially the Flamas Doritos Locos Taco previously tested, but with a different but similar name.

Taco Bell had previously teased previews of the new taco to generate buzz before launch, but many expected Doritos Flamas to be the next flavor.

The flavor is based on Frito-Lay's regional Doritos Flamas tortilla chips, which feature a spicy chili flavor with a hint of lime. Like many of Frito-Lay's spicy chips, the shell will be red to help express its spiciness.

Similar to the Cool Ranch Doritos Locos Taco launch, Taco Bell will be offering opportunities via social media for fans to try the new DLT flavor prior to launch.

The suggested retail price for the Fiery Doritos Locos Taco falls in line with the rest of the DLT line at $1.39 for the regular version and $1.69 for the supreme version, which tacks on sour cream and tomatoes.

4 comments:

  1. They really need to bring back Fiery Habanero, that was the best! Make a Firey Habanero DLT with lava sauce and some Fiery Habanero Nachos with Lava sauce. Flamas taste horrible.

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  2. I don't think next Thursday can come fast enough for me. I love hot & spicy foods and this will no doubt be the best Dorito Taco yet!

    ReplyDelete
  3. This is '"spicy sweet" Doritos thens No?

    ReplyDelete

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