Mar 24, 2014

Neat! Pepsi Pranks Bus Stop Commuters with Giant Robots, Aliens, and Tigers

In support of their current "Unbelievable" marketing campaign for Pepsi Max in the UK, Pepsi had commuters at a London bus stop seeing giant robots, falling meteors, and various other "unbelievable" happenings as they looked out the side of the bus stop.

You can imagine the reactions as this went on (but you don't have to, the video's below).

To pull it off, Pepsi rigged the windowed side of bus stop with realistic digital projections that displayed as commuters watched. Not sure if it's going to make anyone want to try Pepsi Max but it's a pretty entertaining concept.

I don't want to give too much away so here's the video: