If they look a bit familiar, you probably recognize the cut more commonly as "waffle-cut" or "criss-cut." While the style is new to Lay's, Cape Cod introduced the same type of chips last year as "waffle cut."
Lay's Kettle Cooked Lattice Cut potato chips are available at retailers nationwide with a suggested retail price of $3.49 for a 7-oz bag and $1.49 for a 2.5-oz bag.