The main selling point seems to be puffed-up crunch with 25% less fat than regular potato chips.
Compared to regular Chex cereal, the chips are bigger and puffier.
You can find them in 1.5-oz bags with a suggested retail price of $1.79 exclusively at convenience stores nationwide.
General Mills is also offering new Chex Mix Popped, which is Chex Mix plus popcorn. It comes in two flavors: Sweet & Salty and White Cheddar.