Mar 22, 2014

News: General Mills - New Chex Chips

Chex cereal finds itself in a new form this year: multigrain chips. Available since January this year, new Chex Chips come in four "bold" flavors: Caramelized Onion, Cheddar Jalapeno, Cinnamon and Sugar, and Wasabi.

The main selling point seems to be puffed-up crunch with 25% less fat than regular potato chips.

Compared to regular Chex cereal, the chips are bigger and puffier.

You can find them in 1.5-oz bags with a suggested retail price of $1.79 exclusively at convenience stores nationwide.

General Mills is also offering new Chex Mix Popped, which is Chex Mix plus popcorn. It comes in two flavors: Sweet & Salty and White Cheddar.