Mar 1, 2014

News: Reese's - New Fan Edition Printed Cups

For a limited time, Reese's is offering new NCAA college basketball fans peanut butter cups with basketball-themed designs printed on them.

They're calling them "Reese's Fan Edition Printed Cups" and there are 10 designs in all.

The designs are printed in edible white ink onto each cup (like M&M's). Images in the designs include jerseys, basketball brackers, and basketball jargon like "Double Team," "Nothing But Net," and "Dual Threat."

The new peanut butter cups' arrival was timed to coincide with the NCAA Division I Men's and Women's Basketball Championships (popularly known as "March Madness"), where 64 teams vie to come out on top. Reese's is the official candy partner (yes, really) of the NCAA and title sponsor for the National Association of Basketball Coaches' Reese's College All-Star Game.

If you're looking to score some of these (pun intended), they're only available at select Target and Walgreens stores through the end of the tournament (April 7, 2014). Reese's Fan Edition Printed Cups come in the same standard two-cup packages of regular Reese's Peanut Butter Cups with a suggested retail of 79 cents.